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FESTIVALS: INDIAN PREMIERE OF KUCH SAPNEY APNE ON 18TH MAY AT KASHISH 2024
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Soon Consumers Will Be Regulators…
A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...
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Marketers look beyond traditional mix as rural consumers flex muscles
With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...
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